RDN & ARA
Past, Present, and Future
By Paul Hallock
The
American Recovery Association is the world's largest organization
of professional finance adjusters and repossession specialists.
In order to remain the leading repossession organization, it's
crucial for ARA to brand itself across the country to specific
and influential business entities related to the automobile
finance and recovery industries. ARA is doing this by focusing
on and marketing to credit union leagues, independent banks
and car dealers. Our marketing efforts have to be innovative,
creative and technologically advanced in order to stay ahead
of our competitors.
RDN & ARA
- Past and Present
A
few years ago, ARA partnered with Multi-View to develop interactive
computer software and put our directory on CD's. This advanced
technology allowed clients to download the directory onto their
computer and the information was updated every two weeks. This
opened the doors to many credit unions, banks and car dealers
for ARA. And, it saved us thousands of dollars in printing costs.
As
ARA's focus became more technologically advanced, we solicited
other partners to help us develop an interactive ARA software
product. Recovery Database Network (RDN), the leader in repossession
software, helped ARA develop its own software product that is
unmatched by any repossession interactive software on the market.
The ARA Recovery Management Software serves as a unique marketing
tool for us by allowing ARA to offer clients and potential clients
a way to improve how they communicate and conduct business with
a complete repossession software package for free. And, clients
who use the interactive software can only view ARA members. RDN
makes it possible for our members to run their entire operation
in a seamless and efficient manner while giving the client the
ability to increase efficiencies within their repossession departments
across the country.
RDN & ARA
- Future
RDN
has partnered with Vigilant Video to form the Digital Recognition
Network (DRN) with the intention of developing a software product
that enables our industry to utilize cutting edge License Plate
Recognition (LPR) technology in a way that was not possible before.
This powerful camera equipment and specialized software is designed
to scan license plates at a rate of more than 1300 plates per
hour. Then, the agent is notified when it has located a car that
is sought for recovery by their company.
This
capability has allowed the ARA to create a unique marketing and
partnering strategy that we will explain in greater detail in
the coming days. We are very proud to be involved with companies,
like DRN, that are bringing our members opportunities to reposition
themselves in the marketplace and create an additional revenue
stream. Through innovative, creative and technologically advanced
tools like this, ARA continues to grow and be even more successful
in retaining and recruiting more credit unions, small banks and
car dealers to utilize the ARA membership. And, through the ARA
Private Label Portal, these institutions exclusively use the
ARA members as their repossession agents.
License
Plate Recognition (LPR)
How
does it work?
RDN
contains a database of more than 125,000 license plates that
repossession agents are seeking to recover. You simply mount
the camera system (designed by Vigilant Video) on your fuel-efficient
spotter car and the camera system scans license plates and cross-references
them with the existing RDN database. If you scan a plate of a
vehicle that your company is seeking to recover, it will immediately
notify your driver when he has passed a car that is in your system.
Your driver can then repossess the vehicle or dispatch a tow
truck to that location immediately.
What
if I locate a car I'm not hired to repossess?
If
it is a car that another company in your area is looking for,
an email will be sent to that company notifying them of your
find. We are currently in negotiations with several clients to
develop an exciting program to address their needs should the
collateral be found in an area other than the one where the customer
was believed to be.
What
safeguards are in place to protect my relationship with my
client?
If
your LPR camera captures a plate belonging to a vehicle wanted
in the RDN system but is not assigned to you, the camera car
driver is NOT alerted in real time. Instead, there is a time
delay before an audible signal informs the driver he has captured
a tag that might be wanted within the RDN system. No image of
the plate or vehicle is displayed to the driver. The audible
signal is designed to give the LPR camera operator positive feedback
that his efforts are proving successful, but the scrambled time
delay and lack of plate/vehicle image is designed to protect
the recovery service provider to whom the account is assigned.
The random delay keeps the LPR camera operator that has located
a car assigned to another company from being able to learn who
the lender is and then trying to poach the repossession for himself.
What
are the benefits?
•
Saves you gas.
• Powerful marketing tool for you and the ARA.
• Keeps ARA ahead of our competitors.
• Helps you generate more revenue for your business.
• Has GPS tracking capabilities.
How
much does it cost?
The
license plate scanning software is free. However, you have to
pay for the equipment. The equipment comes with free IT support,
provided by Vigilant Video, to help you install your equipment.
Once you are up and running, you'll be repossessing cars smarter
and faster - saving you money on gas and saving you time - so
you can generate more revenue twice as fast.
Have
ARA members had success using it?
Yes!
ARA members that are participating have had varied levels of
success. Some members have reported successfully recovering up
to 25 cars in a thirty-day period as a direct result of using
the camera system.
What
if I am in a state where clients don't provide a license plate
number with an assignment?
If
your company is located in a state where license plate information
is not readily available and contained in your repossession order,
you can request the information from your State DMV. Out-of-
state license plate information in the RDN database is just as
valuable in recovering skips and charge-offs. If your company
is located in a state where the client provides license plate
information, every plate in the state is available to you.
How
do I sign up?
Signing
up is easy. ARA has partnered with Long Range Recognition Partners
to assist the ARA in marketing our LPR Products and Services
and you can simply go to: www.lrrp.us.com and click on the New
Affiliate Registration button and follow the instructions, including
completing the camera purchase order form. For more information,
please call (817) 877-0077 |